Gabi Whitfield

Associate Consultant

HOME // Our Associates // Gabi Whitfield
  • Wide ranging international experience, having led PR communication teams spanning 172 countries
  • Track record of delivering ground-breaking and award-winning communication campaigns to drive brand value, sales, and employee motivation
  • Advisor on workplace culture, diversity, and wellbeing
  • Qualified coach and mentor
  • Passionate supporter of women in business
  • Former Director International Public Relations and Director Global Brand & Experience with Jaguar Land Rover
  • Extensive experience with major organisations including Jaguar Land Rover, Nissan GB and Europe, Mitsubishi UK and Motor Industry Public Affairs Association
  • Key areas of expertise include integrated communication campaigns, brand communications strategy, brand partnerships, global and market launch campaigns, event creation and management, organisational change and transformation, internal communication and employee engagement, crisis and issues management, C-Suite communications advisor
  • Recent consultancy assignments include helping launch and support a data platform company (Artificial Intelligence for regulators and service industries) including its technologies and collaborations

Industry experience

  • Automotive OEMs
  • Automotive dealerships

Consulting expertise

  • Change and transformation through creative communication
  • Strategic brand consultancy
  • Strategic communications planning
  • Leadership and workplace culture
  • Senior leader coaching and mentoring

Gabi is a key Associate Consultant with an extremely impressive track-record in the automotive industry. 

A strategic, senior executive and communications specialist with extensive experience from over 20 years of delivering outstanding results for global OEM brands and associated partners in the niche, luxury and mass market spaces.

"I’m all about innovative thinking, creative storytelling and making brave choices. I thrive on working with a diverse range of businesses, big and small, and am as happy supporting start-ups as sitting at the boardroom table in large corporates. I specialise in communication but also bring a wealth of general business and cultural expertise."

“Gabi is that rare individual who not only understands the important role that communication plays for a business, in terms of building reputation and driving growth, but rigorously applies that thinking to deliver results. Her communication and presentation skills are exceptional.”

Helen McLintock, Director of Corporate & Public Affairs at Jaguar Land Rover

“Gabi is a remarkable inspiration to all those around her – from colleagues to agency personnel. A hugely positive force for good, she has the all-important ingredients for success – the will to try, the desire to be bold, and the realisation that failure is nothing to be scared of. A true leader who changes the game.”

Andy Francis, Joint Managing Director, Performance Communications